OLDERBROTHER
BRANDED CONTENT | 2019
BRANDED CONTENT | 2019
ROLE: Director
Olderbrother is an LA-based fashion brand interested in sustainability and ethical approaches to clothing design. Known for dyeing clothes with natural materials, the brand’s Autumn ‘19 collection used Elderberry and Ashwaganda as its paintbrush.
I was asked to document a sound x interior design installation that translated the data of Elderberry and Ashwaganda plants into generative harmonies. 1 video highlights the details and feel of this installation. The other 2 are cinemagraphs that showcase the clothing in the space.
CREDITS
Client: Olderbrother
Producer: Jon Croney
Director: Clayton McCracken
Olderbrother is an LA-based fashion brand interested in sustainability and ethical approaches to clothing design. Known for dyeing clothes with natural materials, the brand’s Autumn ‘19 collection used Elderberry and Ashwaganda as its paintbrush.
I was asked to document a sound x interior design installation that translated the data of Elderberry and Ashwaganda plants into generative harmonies. 1 video highlights the details and feel of this installation. The other 2 are cinemagraphs that showcase the clothing in the space.
CREDITS
Client: Olderbrother
Producer: Jon Croney
Director: Clayton McCracken
